 Rick
Rietveld, a Southern
California native, began
surfing in 1971. After
studying at the prestigious
Art Center College of Design
in Pasadena, California, Rick
co-founded the popular
surfwear company, Maui &
Sons, in 1980. He held the
position of creative director
for 10 years, during which
time his artwork launched the
success of the
company’s image and
popular appeal. He has
received several awards for
his work, and has been
featured in books such as
Stoked: A History of
Surfing as well as
several magazines including
Surfer,
Surfing and
Action Sports
Retailer. Concerning his
work, Rick says "My art tells
stories of better lands,
fairer seas, adventure,
spirituality, beautiful women
– but the story’s
ending is left up to the
viewer. It’s a reaction
to my daily experiences
ensconced in my passion of the
surf and beach lifestyle that
I have enjoyed for the past 40
years.”
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